At Robot Riot we needed a cheap and easy to setup metrics dashboard to access, visualize and share data generated by our first free-to-play browser game “The Big Catch“. Business analytics tools like Kontagent were way too expensive and overpowered for what we needed in the beginning. On the other hand, developing our own tool including a custom made web front-end was also not an option because of limited coding resources. So we went for a solution with an unbeatable price tag: Google Spreadsheets. In this article I want to share some of our learnings and also explain some basic metrics we track in our dashboard.